How Good SEO Backlink Analysis Can Improve Your Rankings


Quality backlinks are very important for ranking your site on the first page of Google. How can you find the best links for your site? That’s where a detailed and thorough SEO backlink analysis comes in handy. 

You need to analyze your top competitors, find all the high-quality backlinks that they have, and create one backlink analysis report. This way you will understand what kind of link building strategy you need to be able to beat your competitors and dominate SERP for targeted keywords.  

You may think now, “Ok, cool. But how do I make my backlink analysis in the most effective way?” For this, you need to use a couple of top SEO backlink analysis tools. 

How to Use a Pro Backlink Analysis Tool to Find Valuable Linking Opportunities Fast 

There are many backlink analysis tools out there: Ahrefs, SEMRush, Majestic, Ubersuggest, LinkResearchTools, etc. You can use any of this backlink analysis tools to check the links of your competitors to understand how they rank in Google and what link building strategies they use. 

In this blog, we’d like to show you how you can use Ahrefs to find link building opportunities for your website. This is a paid backlink checker. If you want to use a free SEO link analyzer, you can try Ubersuggest or SEMRush. They have free plans, which are limited in terms of functionality. For example, if you choose a free plan from SEMRush, you can get up to 10 free search queries per day. 

Let’s get back to SEO backlink analysis with Ahrefs. First of all, to find your competitors (if you don’t know them yet) out your main keyword in Ahrefs keyword explorer. In a matter of seconds, it will show you the SERPs for this search query. 

Take each website from the list and put them one by one in Site Explorer. 

It will show you an overview of your competitor. You’ll see their SEO metrics like UR and DR (which are metrics introduced by Ahrefs), the number of backlinks, the number of keywords that the site is currently ranking for, and the estimated amount of monthly traffic that the website gets from Google. 

Here you go. You just need to click on the number of links (in this case, it’s 388K) and the Ahref backlink analysis tool will show you the list of all the links that this domain has at the moment. 

You can filter them in many ways. For example, you can use this Ahrefs backlink analyzer to show you one link per domain or you can filter all the links by the link type. 

Really cool, right? But that’s not all that Ahrefs has for you. 

Create a Backlink Analysis Report of Your Top Competitors

You can take this one step further and use a Link Intersect to analyze several competitors at a time. This link finder tool is very handy and effective. 

It enables you to create a comprehensive backlink analysis report of up to 10 competitors in a matter of minutes. So you can get a huge list of link building opportunities to replicate the links of your competitors or model their link building strategies.  

This tool will show you all the sites that are linking to your competitors but not linking to your own site. It will show you the domains, the number of links, DR of each site that links to your competitors. 

All you need to do is download this backlink analysis report in the CSV file and then go through it and choose what sites you can replicate in your own backlink strategy.

Most importantly, it will give you an idea of how many backlinks you will need to beat your competitors in SERP and what the metrics of the linking sites should be. 

Tools That You Can Use for an Effective Backlink Analysis

There are many backlink tracker and analysis tools that you can use to spy on your competitors’ link building strategies. In the section, we’d like to list 8 top backlink analysis tools that we find to be really effective. 

  • Ahrefs. A really amazing tool for link analysis with paid plans. Robust functions and many happy users. 
  • SEMRush. Another great link analysis tool that has a free plan. Many SEOs around the world choose it for their SEO campaigns. 
  • Monitor Backlinks. This is a free tool that enables you to connect your Google Analytics account with it so that you can get alerts to your inbox whenever you get or lose a backlink. 
  • LinkResearchTools. An advanced tool for real SEO experts. It’s not cheap but definitely worth the investment. 
  • Majestic SEO. This is a robust SEO tool for link building with lots of helpful functions. Majestic TF is one of the key metrics when it comes to link building. 
  • CognitiveSEO. This is a really handy tool for setting up link building notifications and alerts. You can set them for the sites of your competitors or for your own site. 
  • Ubersuggest. This is a tool developed by the team of Niel Patel. It has a free plan as well. 
  • Backlink Shitter. This is a completely free tool for those who are on a limited budget. 

Feel free to use any of them while doing your own backlink analysis. We recommend you use even several tools in a combination to get a bigger and clearer picture of the analyzed sites. 

Order High-Quality Links from Now 

Hopefully, once you do a profound backlink analysis of your competitors you will be able to create a winning link building strategy to rank your site. However, no matter how great your strategy is without executing it, all your previous efforts are worthless. That’s why many of our clients outsource link building to our skilled link builder team at You can do it too. 

Buy high-quality links today and enjoy higher rankings with fewer efforts and time spent on link building routine and outreach.